Peter Napolitano, known to many as “Produce Pete” for his televised broadcasts about fruits and vegetables, died Monday at age 80.
I never met him. But I did meet his brother, a vice president at Morgan Stanley back in 2007. Somehow Chain Store Age convinced Napolitano’s department to sponsor a conference on the retail industry. A sponsorship cost about $100,000 net back then, a large commitment for any advertiser, especially one that previously had never targeted the retail trade.
Months before the conference, during the spring of 2007, Napolitano invited me and two of my colleagues to a charity golf tournament Morgan Stanley was sponsoring at the Rockland Country Club in Sparkill, NY.
Now, I have never and will never be mistaken for a golfer. Not even a duffer. Here’s a story that elaborates on that reality: At one time Siemens Nixdorf was among Chain Store Age’s largest advertisers. Siemens annually sponsored special reports on technology and hired us to produce user group conferences.
At the end of a successful conference in Lake Geneva, Wis., at a hotel that once was a Playboy resort, the Siemens national sales manager invited me to join the golf tournament he organized for the retailers at the meeting. I told him what I did with clubs could not be considered golfing.
Don’t worry, he assured me. You’ll play in my foursome. We’ll be playing a best ball tournament, where each member of a foursome has to hit just one shot.
Bottom line—he was a really good golfer and expected to win his own tournament (sounds very Trumpian, now that I reflect on it). Well, with me as a teammate, we didn’t win. Not even close.
He was quite understanding and gracious on the outside, but Siemens went that afternoon from being a top advertiser to not giving us another ad for the next ten years, until he left the company. I have no doubt that was payback for my ineptitude on the course.
End of that digression. Back to Sparkill. A highlight was playing nine holes with Aiden Quinn, the actor from the movie “Avalon” and the TV series Elementary, a takeoff on the Sherlock Holmes mysteries. As a member of the country club, Quinn served as a host and was assigned to play with several foursomes.
As much as I liked Quinn, the more exciting hook was the chance to meet several New York Giants players and coaches, including Eli Manning and Tom Coughlin, as well as athletes from other teams and WNBC-TV sportscaster Bruce Beck.
This was the summer before the Giants won Super Bowl XLII 17-14 against the 18-0 New England Patriots. Eli was not yet a proven star quarterback. He was a lot taller and fuller than I expected. I didn’t realize he was 6’5”. Coughlin was taller as well, 6’2”. During game he would usually be seen bent over on the sidelines. Retired Pittsburgh Steeler Jerome Bettis was enormous, easily deserving of his nickname “The Bus.” Beck, on the other hand, was tiny, in the mold of Bob Costas but with broader shoulders.
Anyway, I told Quinn my favorite film of his was “Avalon.” For nine holes he chewed on a cigar and played with us. He left us right before I drove one of my better tee shots a good 150 yards, right, that is left, into a pond guarding a par-three green. By that time I had stopped counting strokes. When asked how good a golfer I am I always say I generally hit par, as long as par is about 135. I’m good for at least that many strokes and at least five or six lost balls per round. How anyone can find this game relaxing and enjoyable is beyond me. The game is far from elementary.
Swag from the charity event included golf balls, knitted head covers for woods, towels, and a set of heavy duty poker chips in a steel case. I gave all the golfing stuff to my niece’s husband. I kept the poker chips.
